These are the tomatoes recommended to Fred by Tony Gemignani at his pizza classes. Just add some salt, sugar, garlic, EVOO and oregano and you have the perfect sauce for "Classic Italian" pizza.

Made from chunky fresh-ground unpeeled tomatoes fresh-packed in combination with purée, 7/11® contains bits of skin and more tomato pectin (for a "homemade" texture).

The tomato skins in 7/11® add texture and eye appeal. But they also bring something else to the table—fresh flavor! That's because many of the "fresh flavor" essences of a tomato are contained in the thin layer of soft "tomato velvet" just below the tomato's skin. When a tomato is peeled, some of this velvet is lost. But when the whole unpeeled tomato is used (as in 7/11®), the skins bring with them the flavor-packed "velvet"—and that means more fresh flavor!

7/11® was originally created to meet the specific needs of New York "pizzaioli" from Southern Italy, who preferred the coarser mouth-feel of unpeeled tomatoes. Today, "New York Style" pizzerias across the country follow the practice made famous by their New York pizzaioli predecessors—combining 7/11® with Full Red® Pizza Sauce to create the famous New York thin-crust "Cheese and Tomato Pie!"